Working with Oracle Eloqua for 8 years gives you plenty of time to play with data. Matt Feeney, Senior Manager of Marketing Systems at DocuSign, helped his team discover new ways to ensure data health and quality. He discusses the steps he took to strategize the clean-up, how they tackled the challenge of standardizing across 7 systems, and what his team has planned next to make their process even more efficient.
Tune in to our latest episode and get inspired to:
- Impact your business with clean data
- Normalize self-reported data fields
- Simplify your segments
- Determine which data is important for each system
- Keep Imagining the possibilities
Key Takeaways:
[3:35] When attempting to clean up data, how does Matt know he’s successful at it? What metrics do he and his team use?
[4:45] Matt breaks down the data clean up process.
[7:45] What kind of tools did Matt and his team use to clean up the 7 fields, or sections, of data?
[9:50] Now that the data is clean, how does Matt keep it clean and useable?
[13:15] Matt discusses his biggest ‘aha’ moment and challenge while he took on this very messy project.
[15:20] If Matt were to start this process over, what things would he do differently?
[17:45] Now that the data is clean, Matt and his team are looking at ways to best standardize their data across 6-7 different systems.
[20:50] Have any questions? Feel free to email Scott!
[21:20] What’s next for Matt?
[23:10] What tools does Matt use to help him keep things organized (and sane)?
[24:50] What inspires Matt?
Quick Links:
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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About the Author: Scott Ingram
