Medtronic Outpaces Competition with Help of Unified Customer Data Warehouse
When an enterprise-level company needs to have multiple teams communicate with hundreds of thousands of prospects and customers across the globe, how do they manage it all? This was precisely the question for Matt Calnan and his team at Medtronic. After years of using a variety of marketing automation platforms across every team, they discovered an issue – bad data.
Their next move was simple, call Relationship One, the only full-stack Oracle Marketing Cloud partner. With our help, Matt and his team at Medtronic were able to get a handle on their data and routinely perform audits to get key marketing metrics. See what he had to say about his experience and read the full story below:
“It was like we were wandering in a cave and then Relationship One tossed us a flashlight. Now we’re turning on light switches left and right. They really helped us to see our business, not just through our own eyes but through the eye of our customers as they engage us through their journey.” – Matt Calnan, Medtronic.
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