AI Tools – Connect Systems, Data, and Decisions
In today's rapidly evolving digital landscape, artificial intelligence has emerged as a transformative force, promising unprecedented efficiencies and insights. However, the true potential of AI often remains untapped when these powerful tools operate in isolation. Many organizations adopt AI solutions that excel at specific tasks, like generating content, answering queries, [...]
AI Instructions and Generative AI – The New Marketing Skillset
The advent of generative artificial intelligence has undeniably revolutionized the landscape of content creation. Marketers now wield the power to conjure email copy, draft landing pages, craft push notifications, and summarize entire campaigns in mere seconds. This unprecedented speed promises a future where creative bottlenecks are a relic of the [...]
How AI Is Reshaping MAPs and CEPs
Artificial Intelligence (AI) is no longer a distant roadmap item for marketing departments; it is a present-day force actively reshaping how marketers plan, execute, and optimize campaigns across Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs). This post delves into the foundational concepts of generative and agentic AI, explaining [...]
A Marketing Geek’s Guide to: Marketing Automation Platform (MAP) Migrations
In this new Marketing Automation (MAP) Migration Geek Guide we’ll give you practical steps to make the transition with confidence.
2025 Top Content – Part 2
Part two brings the how to. These were the posts you leaned on when it was time to launch, configure, and improve. From getting your first Braze campaign out the door to building smarter programs in Eloqua and Optimizely CMP, this content focused on action. Clear steps. Fewer blockers. Better [...]
2025 Top Content – Part 1
2025 brought sharp focus to what marketers needed most. Better planning. Stronger execution. Clear results. At Relationship One, our most read content this past year reflected those priorities. Teams looked for practical guidance on content operations, marketing platforms, data strategy, and AI adoption. They wanted answers they could use right [...]
SFTP Importer for Braze
Data is the lifeblood of modern marketing. Every personalized recommendation, triggered message, or lifecycle campaign depends on having accurate, timely customer information at your fingertips. For Braze users, the platform already provides a variety of ways to bring in data (from APIs and SDKs to native connectors and CSV uploads) [...]
Fallacies of Lift and Shift MAP Migrations
We have all heard the term "lift and shift" when it comes to migration in the world of marketing automation platforms. It can fool one into thinking that a complex, time-consuming process can actually be an effortless move. If only we could move our carefully built campaigns, intricate data structures, [...]
Dispelling the Myths of Marketing Automation Migrations
It’s easy to think of a marketing automation platform (MAP) migration as a simple tool swap. In reality, it’s more like rebuilding your entire marketing engine while continuing to drive at highway speed. If you’ve been around the marketing “block” for a while, you’ve probably heard and/or experienced a horror [...]
The Hidden Costs of Migrating Your Marketing Automation Platform
Marketing automation platforms (MAPs) and customer engagement platforms are the backbone of efficient and successful marketing operations. With the right MAP, marketers can streamline campaigns, personalize customer journeys, and enhance lead nurturing. Marketing automation has become a staple of modern marketers, and the majority of seasoned marketing teams have been [...]
