SFTP Importer for Braze
Data is the lifeblood of modern marketing. Every personalized recommendation, triggered message, or lifecycle campaign depends on having accurate, timely customer information at your fingertips. For Braze users, the platform already provides a variety of ways to bring in data (from APIs and SDKs to native connectors and CSV uploads) [...]
Fallacies of Lift and Shift MAP Migrations
We have all heard the term "lift and shift" when it comes to migration in the world of marketing automation platforms. It can fool one into thinking that a complex, time-consuming process can actually be an effortless move. If only we could move our carefully built campaigns, intricate data structures, [...]
Dispelling the Myths of Marketing Automation Migrations
It’s easy to think of a marketing automation platform (MAP) migration as a simple tool swap. In reality, it’s more like rebuilding your entire marketing engine while continuing to drive at highway speed. If you’ve been around the marketing “block” for a while, you’ve probably heard and/or experienced a horror [...]
The Hidden Costs of Migrating Your Marketing Automation Platform
Marketing automation platforms (MAPs) and customer engagement platforms are the backbone of efficient and successful marketing operations. With the right MAP, marketers can streamline campaigns, personalize customer journeys, and enhance lead nurturing. Marketing automation has become a staple of modern marketers, and the majority of seasoned marketing teams have been [...]
Personalization Manager App for Eloqua Now Supports SMS
If you are not familiar with the Personalization Manager app for Eloqua and are struggling to personalize content, discover the Personalization Manager app for Eloqua. This app extends your Eloqua capabilities, allowing you to tailor dynamic personalization for emails, landing pages, and external channels using Eloqua Custom Object data. Here [...]
AI in Your Inbox: How Artificial Intelligence is Reshaping Email Deliverability
Email deliverability is undergoing a significant transformation, driven by major updates from industry giants like Google, Microsoft, Apple, and Yahoo/AOL, alongside the pervasive integration of Artificial Intelligence (AI) in spam filtering and marketing. These changes aim to enhance email security, user experience, and combat unwanted messages, but also present new [...]
Demystifying BIMI: Elevating Your Brand in the Inbox
What is BIMI? BIMI, which stands for Brand Indicators for Message Identification, is an emerging email specification that allows businesses to display their brand logo directly in the recipient's email inbox, right alongside the sender's name and subject line. It works in conjunction with robust email authentication protocols like SPF [...]
Leveraging Optimizely Data Platform for Tailored Customer Journeys
Open any industry article today and you'll read about the importance of personalization. We all know it's important because our customers expect it. In fact, 89% of marketing decision-makers consider personalization essential for their business's success over the next three years. On the flip side, over two-thirds (63%) of digital [...]
Generate High-Impact Content with Oracle Eloqua’s Advanced Intelligence
For marketers, content creation can feel like a never-ending treadmill. You're constantly crafting emails, landing pages, and social media posts, all while trying to stay fresh and engaging with the right style, tone and message. And let's not even mention the pressure of crafting the *perfect* subject line that actually [...]
Optimize Your Messaging with Oracle Eloqua’s Advanced Intelligence
We all know the power of email marketing. We’ve been doing it for years at this point. But sometimes, it feels like we’re throwing spaghetti at the wall. You craft a fantastic email, hit send, and then…crickets. Or worse, your email unleashes a flood of unsubscribes. What went wrong? Often, [...]
