Welcome back to our countdown of the top content from 2024! Earlier, we unveiled the first half of our top 10 blog posts, and now it’s time to reveal the rest. From expert insights to actionable strategies, these posts captured the attention of marketers everywhere. So, grab your favorite drink, settle in, and get ready to dive into the rest of our 2024 highlights!
6 Steps for Evaluating New Marketing Technology Tools
The marketing landscape is evolving at a speed that can be daunting and difficult to navigate. Customer expectations evolve, new platforms emerge, and data-driven insights become increasingly important.
Blending Online and Offline Interactions – How to Truly “do” Omnichannel
Blending online and offline interactions, often referred to as an omnichannel approach, can enhance the overall customer experience and help your business reach a wider audience. But marketing often has trouble truly activating this approach.
Marketing Automation: The Revolution Brought by Artificial Intelligence
Marketing automation has become indispensable for marketers and businesses looking to connect with customers meaningfully. These platforms have transformed the marketing landscape by streamlining repetitive tasks, nurturing leads, and personalizing customer experiences.
Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports
Dive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle’s Eloqua software on their marketing strategies.
Inspired Marketing: Oracle’s Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI
Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in Oracle’s Unity Customer Data Platform (CDP), and provides practical examples of Eloqua’s impact on simplifying customers’ experiences.
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