The Re-Platforming Dilemma
Before you spend six figures and eighteen months migrating to a new marketing automation platform (MAP) or customer engagement platform (CEP), there’s a question you need to answer: Is the platform actually the problem?
A Marketing Geek’s Guide to: Optimizely Experimentation and Personalization
Experimentation and personalization is no longer optional. If you want higher conversion rates, stronger engagement, and measurable ROI, you need a structured approach to testing and personalization. That is exactly what our latest Geek Guide delivers.
Organizational Readiness for Marketing AI
This post marks the culmination of our deep dive into the transformative world of Marketing AI. We’ve journeyed through the practical applications of AI in Customer Engagement Platforms (CEPs) and Marketing Automation Platforms (MAPs), explored the art and science of crafting effective AI instructions and prompts, examined the crucial role [...]
Agentic AI and Agentic Workflows in Marketing
In the rapidly evolving landscape of marketing technology, we've witnessed a significant shift from manual processes to sophisticated automation. From the foundational principles of Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs) discussed in a previous post, to the nuanced art of crafting effective prompts and instructions for generative [...]
AI Tools – Connect Systems, Data, and Decisions
In today's rapidly evolving digital landscape, artificial intelligence has emerged as a transformative force, promising unprecedented efficiencies and insights. However, the true potential of AI often remains untapped when these powerful tools operate in isolation. Many organizations adopt AI solutions that excel at specific tasks, like generating content, answering queries, [...]
AI Instructions and Generative AI – The New Marketing Skillset
The advent of generative artificial intelligence has undeniably revolutionized the landscape of content creation. Marketers now wield the power to conjure email copy, draft landing pages, craft push notifications, and summarize entire campaigns in mere seconds. This unprecedented speed promises a future where creative bottlenecks are a relic of the [...]
How AI Is Reshaping MAPs and CEPs
Artificial Intelligence (AI) is no longer a distant roadmap item for marketing departments; it is a present-day force actively reshaping how marketers plan, execute, and optimize campaigns across Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs). This post delves into the foundational concepts of generative and agentic AI, explaining [...]
A Marketing Geek’s Guide to: Marketing Automation Platform (MAP) Migrations
In this new Marketing Automation (MAP) Migration Geek Guide we’ll give you practical steps to make the transition with confidence.
2025 Top Content – Part 2
Part two brings the how to. These were the posts you leaned on when it was time to launch, configure, and improve. From getting your first Braze campaign out the door to building smarter programs in Eloqua and Optimizely CMP, this content focused on action. Clear steps. Fewer blockers. Better [...]
2025 Top Content – Part 1
2025 brought sharp focus to what marketers needed most. Better planning. Stronger execution. Clear results. At Relationship One, our most read content this past year reflected those priorities. Teams looked for practical guidance on content operations, marketing platforms, data strategy, and AI adoption. They wanted answers they could use right [...]
