Reskilling Your Marketing Team During a Platform Migration
In any Marketing Automation Platform (MAP) or Customer Engagement Platform (CEP) migration, marketing teams spend a lot of time agonizing over assets, workflows, and data points and structures that will migrate into the new platform. Unfortunately, what you can't migrate is institutional knowledge. Even more unfortunately, most organizations don't even [...]
Architecting for Autonomous Orchestration
Most marketing automation platform migrations are designed backward. That may sound harsh, but it’s a pattern that repeats itself across organizations of every size. Organizations that migrate platforms today without considering this shift will likely find themselves rebuilding their architecture again within the next two years, just as AI-native marketing capabilities become standard.
The Re-Platforming Dilemma
Before you spend six figures and eighteen months migrating to a new marketing automation platform (MAP) or customer engagement platform (CEP), there’s a question you need to answer: Is the platform actually the problem?
A Marketing Geek’s Guide to: Optimizely Experimentation and Personalization
Experimentation and personalization is no longer optional. If you want higher conversion rates, stronger engagement, and measurable ROI, you need a structured approach to testing and personalization. That is exactly what our latest Geek Guide delivers.
Organizational Readiness for Marketing AI
This post marks the culmination of our deep dive into the transformative world of Marketing AI. We’ve journeyed through the practical applications of AI in Customer Engagement Platforms (CEPs) and Marketing Automation Platforms (MAPs), explored the art and science of crafting effective AI instructions and prompts, examined the crucial role [...]
Agentic AI and Agentic Workflows in Marketing
In the rapidly evolving landscape of marketing technology, we've witnessed a significant shift from manual processes to sophisticated automation. From the foundational principles of Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs) discussed in a previous post, to the nuanced art of crafting effective prompts and instructions for generative [...]
AI Tools – Connect Systems, Data, and Decisions
In today's rapidly evolving digital landscape, artificial intelligence has emerged as a transformative force, promising unprecedented efficiencies and insights. However, the true potential of AI often remains untapped when these powerful tools operate in isolation. Many organizations adopt AI solutions that excel at specific tasks, like generating content, answering queries, [...]
AI Instructions and Generative AI – The New Marketing Skillset
The advent of generative artificial intelligence has undeniably revolutionized the landscape of content creation. Marketers now wield the power to conjure email copy, draft landing pages, craft push notifications, and summarize entire campaigns in mere seconds. This unprecedented speed promises a future where creative bottlenecks are a relic of the [...]
How AI Is Reshaping MAPs and CEPs
Artificial Intelligence (AI) is no longer a distant roadmap item for marketing departments; it is a present-day force actively reshaping how marketers plan, execute, and optimize campaigns across Marketing Automation Platforms (MAPs) and Customer Engagement Platforms (CEPs). This post delves into the foundational concepts of generative and agentic AI, explaining [...]
A Marketing Geek’s Guide to: Marketing Automation Platform (MAP) Migrations
In this new Marketing Automation (MAP) Migration Geek Guide we’ll give you practical steps to make the transition with confidence.
