Part two brings the how to. These were the posts you leaned on when it was time to launch, configure, and improve. From getting your first Braze campaign out the door to building smarter programs in Eloqua and Optimizely CMP, this content focused on action. Clear steps. Fewer blockers. Better outcomes. These posts helped teams turn plans into live campaigns.
5 Reasons You Need to Know About the Optimizely Content Marketing Platform
Building a powerful and effective content marketing strategy is no longer optional—it’s essential. Here’s where Optimizely can help. Optimizely’s Content Marketing Platform (CMP) is designed to streamline content creation and delivery workflows, optimize strategies, and elevate your marketing results. Whether it’s hyper-personalization for your audience, managing complex digital assets, or anything in between, Optimizely offers innovative solutions that empower businesses to do more with less effort.
Unlocking Marketing Success with Oracle Eloqua Guided Campaigns
Oracle Eloqua Guided Campaigns continues to enhance how marketers deliver targeted, personalized messaging. Oracle has advanced the functionality of Guided Campaigns since its inception to not only be simpler, but also more powerful. Focused on solving for several key use cases, including nurture campaigns, event marketing, and targeted account selling, Guided Campaigns gives marketers a robust way for sales and revenue team members to utilize branded and personalized content through a self-service portal.
Getting Started with Braze: Your First Campaign
Marketers choose Braze so they can connect with their customers on a personal level, across multiple channels, using data and automation. You can choose from emails, push notifications, in-app messages, SMS, and more. You will have tools for creating personalized messages, segmenting audiences, and automating campaigns based on user actions. For example, a welcome series that starts with an email and follows up with a push notification and in-app message. Braze also offers A/B testing and analytics to help businesses optimize their messaging and improve customer engagement.
The Next Wave of Marketing Automation: A Comprehensive Guide
Type in “The Future of Marketing Automation” into any search engine, and you’ll get the same five themes returned time and time again. The giant crystal ball in the sky predicts that marketers will see greater use of artificial intelligence (AI) across all marketing functions, continued growth of omnichannel or multichannel marketing efforts, widespread use of predictive analytics to support data-driven decision making, the critical importance of personalization, and an increased focus on enhancing data integration capabilities. These trends are already having a growing impact on B2B marketing automation platforms (MAPs).
Implementing the Optimizely Content Marketing Platform – Part 1: Pre-Planning
Optimizely Content Marketing Platform (CMP) is a marketing planner’s dream. It’s designed specifically for marketers to streamline content creation, enhance collaboration, and seamlessly distribute campaigns across platforms. Optimizely CMP serves as a hub for marketing assets, from blog posts and articles to videos and images. This centralized platform allows marketers to plan, create, edit, and publish content efficiently, while also tracking performance across channels. By providing a single source of truth for content, Optimizely CMP helps teams collaborate more effectively and enhance brand consistency across communications.
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