A Marketing Geek’s Guide to: Marketing Automation Platform (MAP) Migrations

Migrating your marketing automation platform is one of the highest-impact decisions your team will make. It affects how you manage data, build campaigns, integrate systems, and measure results for years. Many migrations fail to deliver value because teams underestimate the effort beyond licensing and setup. Data cleanup, integration rebuilding, campaign redesign, and user adoption often create delays and unexpected costs. The Marketing Automation (MAP) Migration Geek Guide breaks down what actually goes into a successful migration. It gives you a clear framework to plan, prioritize, and execute with fewer surprises and stronger outcomes.

In this new Marketing Automation (MAP) Migration Geek Guide we’ll give you practical steps to make the transition with confidence including:

Why MAP Migrations Matter

• A platform change can unlock advanced features, better integrations, and lower long-term costs.
• But migrations carry hidden costs beyond licensing, including data cleansing, integration work, and team training.

Hidden Costs You Must Plan For

• Running both old and new systems simultaneously adds overlap expenses.
• Custom integrations and testing take time and budget.
• Rebuilding campaigns, assets, and workflows requires skilled resources.

Common Myths About MAP Migration

• It is not just “swapping tools.” True success requires planning around your processes and people.
• You do not have to lose your data if you map and validate it thoroughly.
• Platforms differ in data models and functionality; treat the migration as optimization, not replication.

Practical steps inside the Guide

• Conduct a detailed pre-migration audit to identify what to migrate, retire, or rebuild.
• Prioritize data cleansing to avoid carrying problems into your new system.
• Build a phased implementation plan to reduce disruption.
• Align cross-functional teams and assign clear roles.

Ready to make your MAP migration a success? Download A Marketing Geek’s Guide to: Marketing Automation (MAP) Migrations today and start planning your next steps.