For nearly a decade, Tableau has utilized Oracle Eloqua to help manage their marketing automation efforts. Because of their extreme growth in recent years however, many of their campaigns have become out of date. That’s when Mike Braund, Director of Marketing Operations at Tableau, knew it was time for some strategic planning to help clean up their processes for more accurate insight.
The Tableau team was able to develop a master campaign for each marketing asset in order to capture custom fields. With this new data rolling in, the opportunity for hyper-targeted marketing efforts was endless. Check out the full case study and find out more about how Relationship One and Tableau fine-tuned their processes.
“Relationship One has helped us along the way with many parts of this project.” -Mike Braund, Director of Marketing Operations, Tableau
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About the Author: Relationship One
At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data analysts and development gurus, we have a well-respected track record for delivering solutions that meet our customers’ unique business needs.
