If you’ve used Eloqua for a while, you may have already heard the term “Web Data Lookups”. It is thrown around from time to time when discussing things like form pre-population or landing page personalization. Simply put, Web Data Lookups (WDLs) allow a web page [...]
What is an ICP you ask? ICP stands for Ideal Customer Profile. Without a clearly defined ICP, you’re likely facing an abundance of data that you’re not entirely sure how to leverage. You may not fully understand the fields or data values that exist in [...]
Managing privacy and consent of our customers is nothing new. The passage of CAN-SPAM in 2003 made the practice of consent management a standard part of doing business and since then marketers have seen the regulatory landscape steadily expand as new requirements from double opt-in [...]
Marketing used to be simple. Think back to the golden era of advertising and ‘Mad Men.’ Don Draper would be lounging back, sipping an Old Fashioned, and crafting the perfect slogan to capture the hearts and minds of the country. Businesses placed their faith in [...]
It’s 2021 and, unfortunately, we are still in the midst of a pandemic. COVID-19 has surely changed the way most people do business. In an attempt to social distance and stay home, many people have shifted their shopping behaviors online. As company’s online presence has [...]
CASL is a law that applies to all electronic messages (i.e. email, texts) organizations send in connection with a “commercial activity.” Its key feature requires Canadian and global organizations that send commercial electronic messages (CEMs) within, from or to Canada to receive consent from recipients [...]
You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, [...]
As 2020 winds down, many of us will be thinking about 2021 budgets and how to invest our marketing dollars. At the very least, we will begin researching what new things are on the horizon. I’ve spent much of this year talking about data governance [...]
Everyone knows and loves privacy and compliance law, right? You know, the laws that say you have to provide clear subscription information, make sure you never provide misleading header information (like sender name and email address), requirean unsubscribe link in your messages, and require access [...]
Preemptively setting up data governance practices before a lack of governance becomes a problem is a great thing for any marketing team to achieve, but, like most housekeeping duties, we tend to be more reactive than proactive. That’s because more often than not, it’s easier [...]
