A Marketing Geek’s Guide to Data Governance
Organizations invest a lot of time, money, and heartache to their data strategy, but likely spend little time on data governance itself. Although governance can sometimes be overlooked, it plays a critical role in ensuring proper segmentation, lead management, and reporting, not to mention the integrity of your systems and processes.
This Marketing Geek Guide tackles all facets of governance from approach and methodologies to implementation. Oh yeah, all this is jam-packed into one easy, breezy eBook! What are you waiting for? Jump in!
Our team is full of Marketing Geeks. If you find you have an issue, need help with strategy or are looking for support, contact us! We love helping companies take their marketing efforts to the next level.
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