Eloqua Maintenance (Not Just For Dummies)

I’ll admit it. When my husband and I purchased our home in 2012, I drove to the closest Barnes & Noble and picked up Home Maintenance for Dummies. We had previously lived in a town house, so a majority of the outside maintenance was managed by the association. The upkeep tasks for the interior might not have received the attention they should have. Our new home offered a fresh start and, with this book, I would become the best homeowner in the neighborhood.

I made it through 17 of 388 pages. Obviously, marketing technology is different from a home, but the investment in Eloqua calls for an occasional health check and tune-up. For example, checking the number of contacts in your database will not only provide an estimate of how much your license cost may increase for the next renewal, but also presents the opportunity to do a little clean-up and purge the “unreachables” to make room for more valuable contacts.

If you’re anything like our customers, you have a lot going on in your Eloqua instance, and managing the platform isn’t your only responsibility. The question is, “Where do you focus to get the most value for your time?” Below is a guide for “Routine Maintenance for Oracle Eloqua” that should be scheduled into your calendars monthly, quarterly, or at minimum, annually.

So, how is my house? Two years in my husband does the majority of the routine maintenance. Fortunately, he likes to learn and takes enough pride in our home to make the effort. I’ve acknowledged his good deeds by titling his role as “Household Maintainer.” I am the “Friend Keeper/Social Organizer.” On a related note, my husband and I (and our home’s future owners) would like to personally thank Google and YouTube. #Millennials

If you have Eloqua and you need support with maintenance, please contact us!  We love helping companies transform their marketing automation.