Laura Ramos of Forrester Research talks about the enormous pressure marketers face to reach decision-makers, justify spending and deliver high-quality leads to an increasingly dissatisfied sales organization. Laura addresses how marketing organizations must transform themselves. We’ve added the video series below of Laura’s discussion.
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About the Author: Ron Corbisier
Ron is CEO, aka Head Master Marketing Geek, at Relationship One. With more than 30 years of marketing and brand development experience, Ron is known within the marketing automation community for his ridiculous depth of knowledge about industry leading martech stack products. If you have a question, he'll know the answer. If you think something can't be done, just ask Ron, he'll figure out a way. On weekends, he whiteboards apps that help marketers plan, build, and improve campaigns across Optimizely, Braze, Oracle, Salesforce, and Adobe platforms. Yup, truth.
