The other day, I actually uttered the phrase, “I don’t care if Amazon takes over the world, they make life so much easier for me!” I had just finished my shopping and knew my items would get to my house on time, exchanges would be simple, my order would be correct, and I wouldn’t have to leave the comfort of my house. What’s not to love?
As someone who geeks out about successful business leaders, my always perfect interactions with Amazon led me to do some reading on Jeff Bezos. I found a quote from Bezos I loved, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
This quote seems to ring true with every interaction I have with an Amazon service.
As a service provider (albeit of a different variety), Relationship One uses a similar approach when working with our clients. We listen to our clients’ needs and try to find solutions that make every aspect of their marketing ventures better. One of the things we’ve been hearing from our clients over the past few years is a need to find better ways of measuring success. Our clients have lots of data but struggle to turn that data into actionable business decisions. They need reporting that lets people know what’s working and what isn’t. After hearing this over-and-over, we thought we could help.
One of the solutions we’ve come up with is a reporting and data visualization platform called Quosity. There’s different trim levels of Quosity that govern the breadth of reporting that’s covered, but at the basic level, we’re super excited to announce the genesis of Quosity for the Oracle Marketing Cloud, or Quosity OMC for short.
Quosity OMC leverages the depth of data generated by the Oracle Marketing Cloud and layers over the top custom-built reporting and data visualizations that give you the information you need to run your marketing organization. Quosity OMC is designed to take your Oracle Marketing Cloud data to the next level.
Some of the key features of Quosity OMC are:
- Enhanced OMC reporting that builds on our years of experience helping thousands of clients with their marketing, technology, and data needs
- Ability to share reports and dashboards with non-OMC users
- Mobile Enabled for iPad & Android devices and accessible via any browser
- Customer branded reports and dashboards that include your corporate logos
- Ability to copy reports and make edits in addition to creating new reports as new data sources become available
- Team collaboration with feedback and comments
- Reports refresh every 15 minutes
- Robust historical reporting – no limit on how far back you want to report
Some of my favorite dashboards that are included are:
Campaign Performance Dashboard
The Campaign Performance Dashboard shows the status, timeline, and key metrics for a specific campaign in your Oracle Eloqua instance. Additionally, this dashboard allows you to compare the performance of the selected campaign against similar campaigns from your Oracle Eloqua instance.
Activity Trend Dashboard
The Activity Trend Dashboard allows you to see the aggregate performance of your Oracle Eloqua activities, such as click-throughs, form submits, bouncebacks and web visits.
Social Marketing Performance Dashboard
The Social Marketing Performance Dashboard allows you see how well your social marketing platforms are performing, current follower and hashtag trends, and who is most actively referencing you. Additionally, this data can be blended with your Eloqua contact data using the social media user id.
Those are some of my favorite measurements. If you could add anything, what would it be? For more information, check out all the details here.
If you have Eloqua and you need support with email strategy or building emails, please contact us! We love helping companies transform their marketing automation.
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About the Author: Relationship One
