Shane Sponagle has grown Experian’s B2B marketing efforts from a single resource to a global demand operations center. Even more impressive, he’s done it with process and governance finesse. In episode 12 of Inspired Marketing, Shane shares how his team defined the Experian way of optimizing Oracle Eloqua, which has led to tremendous revenue-generating successes for this global information service provider with a presence in thirty-seven countries.
Tune in and get inspired by Shane with his take on:
- The importance of education, cross-training and internal knowledge sharing
- Why you should set aside the time to plan for the future of your MAP
- Bringing stakeholders on board early
- The roles and success metrics for a Demand Center vs. Marketing Automation Operations
- Experian’s “deadpool” campaign which brought in $30M in revenue
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
