From creating stock photos to brokering celebrity baby first-glance photos, Getty Images’ wide array of B2B and B2C solutions may surprise you. Senior Director of Demand Gen and Marketing Ops, Jason Widup, reflects back on the past couple years with the organization in this episode of Inspired Marketing. The dynamic interviewee speaks to Getty Images’ re-implementation of Oracle Eloqua, real-world applications of predictive marketing by way of Mintigo, and what he can’t live without.
Tune in and take notes on:
- How to prioritize the valuable applications of predictive marketing
- How Mintigo uncovers opportunities, fuels campaign and increases conversions
- Why testing is a must-have precursor to production deployment
- Why 2 years is the magic number
- Why a re-start is a good thing
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
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If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
