Senior Manager of Content Marketing, Francesca Krihely, has transformed her team’s content pipeline by leveraging one of her company’s most valuable resources: MongoDB customers.
In this episode of Inspired Marketing, Francesca shares how MongoDB uses an advocacy marketing strategy to ideate, create and distribute content. In 40 minutes, this advocate for advocacy marketing provides endless value regarding her team’s use of Influitive and Oracle Eloqua to empower their user champions to be advocates in their community and ultimately, multiply MongoDB’s marketing engine. Sharing her wisdom of specific tactics that have seen tremendous success and challenges that every marketing organization should consider before implementing an advocacy program, Francesca is truly inspiring.
Tune in and get inspired to:
- Lay the groundwork for an advocacy marketing program to activate your community of customers
- Leverage your customers as a resource for inspiration and distribution of content marketing
- Use an advocacy marketing strategy across functional areas including communications, demand generation, analyst relations and product management
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
