Check out Episode 1 of Modern Mark’s Journey to Modern Marketing, to find out how he has introduced a Targeting strategy to reveal the most likely revenue generating opportunities. Focused on using data to build the right prospect profiles to support delivery of messaging based on value and relevance, Modern Mark’s team now has a launch pad for amazingly effective lead routing, scoring, and nurturing efforts.
Share This
About the Author: Ron Corbisier
Ron is CEO, aka Head Master Marketing Geek, at Relationship One. With more than 30 years of marketing and brand development experience, Ron is known within the marketing automation community for his ridiculous depth of knowledge about industry leading martech stack products. If you have a question, he'll know the answer. If you think something can't be done, just ask Ron, he'll figure out a way. On weekends, he whiteboards apps that help marketers plan, build, and improve campaigns across Optimizely, Braze, Oracle, Salesforce, and Adobe platforms. Yup, truth.
