Presentation created by Nick Petersen, Relationship One’s Performance Analytics Practice Director, for Oracle’s Modern Marketing Tour stop in Denver. From understanding the whole funnel, to calculating return on investment, it is important measure and understand marketing’s impact on incoming business and internal processes. This presentation reviews how marketing departments can measure their contribution, monitor campaign successes, review KPIs, and tell their story using metrics.
You will learn:
- How the age of data that we live in offers marketers the opportunity to become the best marketers
- The value of and reasons for using data to drive decisions
- The stages of the Analytics Journey and how marketers are achieving a holistic view of their performance
Contact us to discuss what your doing today to measure your marketing efforts or more importantly, what you could be doing.
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About the Author: Ron Corbisier
Ron is CEO, aka Head Master Marketing Geek, at Relationship One. With more than 30 years of marketing and brand development experience, Ron is known within the marketing automation community for his ridiculous depth of knowledge about industry leading martech stack products. If you have a question, he'll know the answer. If you think something can't be done, just ask Ron, he'll figure out a way. On weekends, he whiteboards apps that help marketers plan, build, and improve campaigns across Optimizely, Braze, Oracle, Salesforce, and Adobe platforms. Yup, truth.
