Why Businesses Are Migrating to Braze
Remember the days of mass emails, batch-and-blast, and throwing spaghetti against the wall to see what stuck? Thankfully, those days are a distant memory (and not a good one). Recent years have witnessed a dramatic evolution in marketing automation and customer engagement. The focus has shifted from broad, objective campaigns [...]
Inspired Marketing: Newport Healthcare’s Victoria Kan on Elevating a High Standard to the Next Level
Victoria Read Kan is the Vice President of Marketing at Newport Healthcare. With the help of Eloqua, she has taken a highly talented marketing team from good to great. This well-oiled machine is now leading the industry with more incoming volume for the business than ever before as well as [...]
What is the Braze Customer Experience Platform and Why Does It Matter?
Brands are constantly on the lookout for innovative tools that help them build deeper connections with their audience. Braze, a leading customer engagement platform that has made a significant mark in the industry, gives you all the tools you need to be successful in this space. But what exactly is [...]
Unlocking Marketing Success with Oracle Eloqua Guided Campaigns
Oracle Eloqua Guided Campaigns continues to enhance how marketers deliver targeted, personalized messaging. Oracle has advanced the functionality of Guided Campaigns since its inception to not only be simpler, but also more powerful. Focused on solving for several key use cases, including nurture campaigns, event marketing, and targeted account selling, [...]
Implementing the Optimizely Content Marketing Platform – Part 3: Advanced Features
As with any new technology, it’s important to follow the "crawl, walk, run" methodology when adopting Optimizely Content Marketing Platform (CMP). As we have seen throughout our series, this phased approach ensures a gradual and successful implementation, maximizing the platform's value and minimizing potential roadblocks. The initial "crawl" phase focuses [...]
Implementing the Optimizely Content Marketing Platform – Part 2: Basic Settings
Now that you've meticulously planned for your Optimizely Content Marketing Platform (CMP) implementation, you're poised to unlock its full potential. Remember, investing time upfront in a thorough audit of your current campaign processes, content workflows, and categorization methodology will lay a strong foundation for a seamless and successful implementation. The [...]
Implementing the Optimizely Content Marketing Platform – Part 1: Pre-Planning
Optimizely Content Marketing Platform (CMP) is a marketing planner’s dream. It’s designed specifically for marketers to streamline content creation, enhance collaboration, and seamlessly distribute campaigns across platforms. Optimizely CMP serves as a hub for marketing assets, from blog posts and articles to videos and images. This centralized platform allows marketers [...]
5 Reasons You Need to Know About the Optimizely Content Marketing Platform
Building a powerful and effective content marketing strategy is no longer optional—it’s essential. Here’s where Optimizely can help. Optimizely’s Content Marketing Platform (CMP) is designed to streamline content creation and delivery workflows, optimize strategies, and elevate your marketing results. Whether it’s hyper-personalization for your audience, managing complex digital assets, or [...]
The Next Wave of Marketing Automation: A Comprehensive Guide
Type in “The Future of Marketing Automation” into any search engine, and you’ll get the same five themes returned time and time again. The giant crystal ball in the sky predicts that marketers will see greater use of artificial intelligence (AI) across all marketing functions, continued growth of omnichannel or [...]
2024 Top Content – Part 2
Welcome back to our countdown of the top content from 2024! Earlier, we unveiled the first half of our top 10 blog posts, and now it’s time to reveal the rest. From expert insights to actionable strategies, these posts captured the attention of marketers everywhere.
