Optimizely Web Experimentation: Interpreting Your Results
Throughout our three-part series, we have seen that several critical phases are required to ensure the optimization of digital experiences through Optimizely Web Experimentation. The process starts with strategic planning and hypothesis development, moves through the careful construction and launch of experiments, and culminates in analysis and iteration. Part three [...]
Ten Steps to Building Successful Optimizely Web Experiments
As we saw in Part 1 of our series on Optimizely Web Experimentation, creating and launching an effective A/B or multivariate test involves a meticulous process of strategizing, planning, and defining the structures needed for success. In this post, we will dive deeper into the details of delivery, reviewing all [...]
Getting Started with Optimizely Web Experimentation
Laying the Foundation: A Guide to Planning for Optimizely Web Experimentation Consumer behavior has undergone a fundamental transformation, and digital platforms now serve as the primary arena for brand discovery, in-depth product research, and final purchase decisions. This evolution demands that businesses prioritize personalized engagement, tailoring their online presence to [...]
Getting Started with Braze: Your First Campaign
Marketers choose Braze so they can connect with their customers on a personal level, across multiple channels, using data and automation. You can choose from emails, push notifications, in-app messages, SMS, and more. You will have tools for creating personalized messages, segmenting audiences, and automating campaigns based on user actions. [...]
Migrating to Braze: The Migration Process
Migrating from another marketing automation platform to Braze presents a significant opportunity to enhance customer engagement and drive business growth. Braze, with its robust features like real-time messaging, personalization at scale, and cross-channel orchestration, empowers marketers to deliver highly customized and impactful customer experiences. However, this transition requires careful planning [...]
Migrating to Braze: Key Considerations
There are many ways you can prepare ahead of time to ensure a smooth transition, when planning for a marketing automation platform (MAP) migration. From data cleansing, to hands-on training, and stakeholder expectation management, there are proactive steps you can take now to lay the foundation for what’s ahead. Clean [...]
Why Businesses Are Migrating to Braze
Remember the days of mass emails, batch-and-blast, and throwing spaghetti against the wall to see what stuck? Thankfully, those days are a distant memory (and not a good one). Recent years have witnessed a dramatic evolution in marketing automation and customer engagement. The focus has shifted from broad, objective campaigns [...]
Inspired Marketing: Newport Healthcare’s Victoria Kan on Elevating a High Standard to the Next Level
Victoria Read Kan is the Vice President of Marketing at Newport Healthcare. With the help of Eloqua, she has taken a highly talented marketing team from good to great. This well-oiled machine is now leading the industry with more incoming volume for the business than ever before as well as [...]
What is the Braze Customer Experience Platform and Why Does It Matter?
Brands are constantly on the lookout for innovative tools that help them build deeper connections with their audience. Braze, a leading customer engagement platform that has made a significant mark in the industry, gives you all the tools you need to be successful in this space. But what exactly is [...]
Unlocking Marketing Success with Oracle Eloqua Guided Campaigns
Oracle Eloqua Guided Campaigns continues to enhance how marketers deliver targeted, personalized messaging. Oracle has advanced the functionality of Guided Campaigns since its inception to not only be simpler, but also more powerful. Focused on solving for several key use cases, including nurture campaigns, event marketing, and targeted account selling, [...]
