Recap of Raleigh Oracle Marketing Cloud User Group – February 4, 2016

On February 4th, the inaugural Raleigh Oracle Marketing Cloud User Group was held at the Oracle office in Research Triangle Park, NC. Since it was the first meeting of its kind, we were not sure what to expect, but were pleased to see strong attendance from seven different companies in the area, even on a miserably rainy day. Oracle representatives across the OMC product stack attended and were able to answer questions and lend credibility to the group. Their support in promoting the event was vital to its success. We could not have asked for a better launch. During the meeting, we discussed:

• The upcoming Modern Marketing Mashup and Modern Marketing Experience conference
• Eloqua product release updates (476/217 and 477/218)
• Upcoming product changes of Eloqua Cloud Connector and Components deprecation
• Notice of Eloqua’s change to their Data Retention Policy and solutions to retain historical data
• Overviews of the new Eloqua UI and Program Canvas
• The overwhelming trend toward video and how to effectively incorporate it into your marketing efforts
• Marketing resolutions for 2016 and the marketing challenges that keep us up at night

The session was just the right mix of information and engaging discussion, and everyone enjoyed the presentation of “Bacon-Flavored Video” by Lenovo’s Mike Ballard.

If you’d like to review the slides or see what you missed, view the Slideshares below:

Raleigh Oracle Marketing Cloud User Group

Bacon-Flavored Video

Oracle Eloqua 477 Release Overview

The next chance for the Raleigh community to come together will be at Oracle’s Modern Marketing Mashup held on March 3rd. Registration is open, so make sure you sign up!

Our next User Group meeting will be in early May (after Modern Marketing Experience 2016), and marketers from Lenovo, Progress Software and Eaton Corporation will give us a recap of their Markie award submissions and hopefully show off their trophies. Stay tuned for an update on date and time for this meeting.

If you are not currently receiving invitations to the user group and would like to add yourself or a colleague, please sign up so you are aware of upcoming events.