Sneak Peek: Oracle Eloqua User Experience Evolution

Change, a word synonymous with the New Year, carries with it a sense of optimism and excitement, at least for me. When I heard rumblings from Oracle Eloqua about an enhanced user experience (face-lift) coming in early 2016, my heart pattered with anticipation. Yes, another learning curve, but the last big UI change was the launch of E10, which was awesome.

I waited on pins and needles until it finally arrived, a sneak peek release of this new experience on Oracle Eloqua’s YouTube channel (yes, I’m a subscriber, and you should be, too!). In what’s being deemed as having a “fresher, lighter, brighter, more welcoming feel,” this enhancement will come with “no disruptions to your day-to-day use of the platform.” I repeat, “NO DISRUPTIONS.” I’m throwing it out there again in hopes that it will add magic buy-away dust to the inevitable issues that one can usually anticipate with a release.

I closed out my year on an exciting note with this overview. What better way to start yours?

Here’s my take on the top three features of this interface evolution:

1. Intuitive
The new UI will include a clean, responsive design that adjusts to your browser size. This is a very welcomed addition, especially for those of you who work with a dual-screen hack for comparison purposes. (Copy a live browser URL and paste in a new tab within same browser. Bam! You’re welcome).

2. Interactive
You can look forward to a truly interactive home screen (My Eloqua Page) that now incorporates real-time data/notifications, including:

• Trending data (new contacts, web activity, new visitors)
• Activity data (e.g. Bob edited “X” landing page 19 hours ago, Jane edited ”X” campaign yesterday). Great for administrative users!
• Customizable shortcuts to campaigns, emails, etc. Wha!? Awesome.

3. Disruption-Free
When it comes to deployment, you can expect NO DISRUPTIONS to your day-to-day. It will just auto-magically update post-rollover.

I’m truly excited for this and other things to come to Oracle Eloqua over the next year, including the enhanced (and expanded) AppCloud Framework, Program Canvas and the possibility of a new reporting tool.

If you have Eloqua and you need support with email strategy or building emails, please contact us!  We love helping companies transform their marketing automation. Happy New Year, everyone!