Sangeeta Nayak is a MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T’s leads with Eloqua. She shares her journey, her results, and what she wishes she could re-do if given the chance to [...]
Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen [...]
In the dynamic world of construction and engineering, staying ahead means not only mastering the latest building techniques but also excelling in effective client engagement and project marketing. We invite you to join our exclusive webinar, where we'll explore the transformative power of Eloqua, a [...]
In an era where digital marketing is not just an option but a necessity, professional services companies face unique challenges in client engagement and business growth. Recognizing this, we have tailored a webinar that delves deep into how Eloqua, a leading marketing automation platform, can [...]
You’re not in it alone when it comes to Sports Marketing. Although this industry faces specific challenges, there are others out there who have spent valuable time finding the right solutions. Learn common Sports Marketing challenges and strategies and get insights into how sports teams [...]
Christine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and [...]
Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance [...]
Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and [...]
Are you just getting started with Salesforce Automation Studio, or have you used it for some time but are still confused as to which option is best? Were you thinking that “Automation” translated to “Make my life easier?” With a few tips on how to [...]
“Which do you implement first and why - Marketing Automation or a Sales CRM?” I’ve heard this question many times during my 20 years in Sales and Marketing roles. There is no right or wrong answer and a ton of devil’s advocates are played during [...]
