Twin Cities Oracle Marketing Cloud users met in Minneapolis this week to learn about incorporating a tele-qualification strategy in their demand generation and customer retention campaigns. The presentations were followed by a networking happy hour sponsored by OppSource (thanks!).
Attendees heard Mark Galloway, Co-founder and CEO of OppSource, present on best practices for a lead qualification process prior to sales hand-off. An interesting take-away: OppSource’s data shows that a lead is one hundred times more likely to purchase if sales follows up within five minutes of the inquiry. This is when I turned to my business developers in the room and nodded to be sure they knew that I heard that statement. #SLA
Judy Jossi of Slice Consulting and Amy Anderson, Senior Oracle Marketing Cloud Consultant at Relationship One, presented a case study on Red Wing Shoes’ use of tele-qualification in several multi-channel campaigns. Judy was kind enough to share the details of what has worked, what hasn’t worked, and what they’re still testing. “We measure the performance of each tactic but we also use use call data to inform other decisions like PPC and email deploy timeframes,” said Judy, “My motto: test, test, test.” Amy explained how Red Wing Shoes has leveraged the robust capabilities of Oracle Eloqua to automate these ever-green multi-step, multi-team member campaigns.
If you want to review the slides (or check them out for the first time), they are provided below for your consumption. Enjoy!
For information regarding Red Wing Shoes’ integrated marketing campaigns or Slice Consulting, visit here.
If you are interested in attending future Twin Cities Oracle Marketing Cloud User Group events, add yourself or a colleague to the invite list.
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About the Author: Relationship One
