Lexmark Puts the Customer First with Strategic Email Marketing Programs Powered by Oracle Eloqua
Without strategic planning in place, customer communication was mostly an one-way street for Lexmark. Asking customers too much about themselves instead of providing information was overloading contacts with mundane emails. Luckily for Lexmark, Relationship One was there to get an email marketing strategy in place.
Maria Wilson, Manager of Global Marketing Automation at Lexmark, and her team worked with experts at Relationship One to plan a carefully thought-out email marketing campaign. This campaign allowed contacts to consume content at their own pace while the Lexmark team tracked interest and engagement. This optimized experience led to inspiring success!
“Relationship One was there for Lexmark during the critical program-building phase when we needed a knowledgeable partner the most.” – Maria Wilson, Lexmark.
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