Planning…. It’s a word that is used often in marketing and quite often with CRM Integrations. It’s so important to start with a strong plan when thinking through your integration. You want to ensure you’ve given proper brainpower to your use cases and data architecture [...]
As marketers in today’s world of technical tool abundance, we often find ourselves devising new and exciting technical solutions. It’s imperative to push the bounds of your technical systems to keep up with elevated customer experience expectations and the expectations of your C-suite. With that [...]
Whether your CRM and Eloqua platforms are mature or new, every integration story should include the 5 Ws to gather the necessary information for a happy ending: WHY – Capture the goals for this project and identify how success will be measured. WHO – Select [...]
Listeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this [...]
We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data from Salesforce to Microsoft [...]
Anyone who has faced migration of a marketing automation platform (MAP) knows it can be a daunting project. Whether it’s due to an acquisition, or the current platform no longer meets your business needs, it can be difficult to know where to begin. Here are [...]
I’ll set the stage. It’s nearing the end of the fiscal year, 8 am, and you’ve taken your seat in a large boardroom next to your colleagues and C-suite executives. Breakfast has been provided, warm coffee is steaming into the fresh linen scented air and the [...]
Since 1991, the Dummies book series has offered a variety of how-to guides for DIY enthusiasts, playing host to a wide array of titles in a variety of professions. With more than 2,500 titles, it makes you wonder how calling your reader a dummy could [...]
Campaign integration is the sending and receiving of campaign information between Oracle Eloqua and your CRM. Often confused with Closed Loop Reporting (“CLR”), campaign integration can have its own configuration with or without full CLR. With a few updates to your Oracle Eloqua instance it’s [...]
Whether you are working in an established instance of Oracle Eloqua and preparing to integrate with a CRM for the first time, or your busily implementing Oracle Eloqua and integrating simultaneously, there are many decisions ahead of you – and making the correct ones help [...]
