MongoDB has so much marketing automation insight, they stopped by Inspired Marketing again to share more inspiration! This time, Meg Goetsch, Director of Marketing Operations, walks us through a highlight reel of initiatives since her start six years ago as one of the original founders of the MongoDB marketing team. From migrating onto Oracle Eloqua from another MAP in 9 days to a current project that integrates a new eCommerce product, this ops expert spills the details of her successes. Find out more about how her team’s core technologies: Oracle Eloqua, Bizible, Google Analytics and JIRA have revolutionized their approach to data-driven marketing.
Listen up and learn more about:
- The “world record” for fastest Oracle Eloqua migration
- MongoDB’s approach to best practices and MongoDB’s spin on them
- How MongoDB tracks marketing attribution and multi-touch point influence
- Leadership buy-in and direction being crucial to marketing’s success
- The importance of WHY
The Inspired Marketing podcast is produced by Relationship One.
Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization.
If you liked what you heard in this episode, we’d love to hear about it! Share the episode and give us a shout-out on X, LinkedIn, Facebook, or email us at getinspired@relationshipone.com.
If you’re interested in sharing your own success story on Inspired Marketing, email us at getinspired@relationshipone.com.
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About the Author: Scott Ingram
