The Next Wave of Marketing Automation: A Comprehensive Guide
Type in “The Future of Marketing Automation” into any search engine, and you’ll get the same five themes returned time and time again. The giant crystal ball in the sky predicts that marketers will see greater use of artificial intelligence (AI) across all marketing functions, continued growth of omnichannel or [...]
2024 Top Content – Part 2
Welcome back to our countdown of the top content from 2024! Earlier, we unveiled the first half of our top 10 blog posts, and now it’s time to reveal the rest. From expert insights to actionable strategies, these posts captured the attention of marketers everywhere.
2024 Top Content – Part 1
As we step into the new year, it’s time to reflect on the insights, trends, and strategies that resonated most with our readers over the past twelve months. At Relationship One, our goal is to empower modern marketers with content that inspires and drives success. In this two-part blog series, [...]
Braze’s Connected Content: Real Time Magic
Personalization is key when it comes to reaching customers. Connected Content is a powerful tool that enables businesses to personalize their customer experiences by connecting Braze messaging with real-time data sources. This powerful API allows companies to create personalized, engaging content for their users, enhancing customer experience. Let’s explore how [...]
Leveling Up Hospitality: The Power of Technology Trends
Customers across industries have high expectations for service and personalization in their experience with brands they do business with. This is especially true in the hospitality industry, where the competition is strong, and keeping customer loyalty is an ongoing battle. Brands need to stand out regarding how they communicate, the [...]
Braze Custom Events: Your Secret Weapon for Personalized Campaigns
Connecting with your audience is key to any successful marketing strategy. One tool that can help you do just that is Braze Custom Events. Let’s break it down and see how you can use these events to enhance your user engagement. What Are Braze Custom Events? Braze Custom Events are [...]
Two Keys to Deliver Relevant Content and Increase Engagement
The Unique Factors that Drive Marketing in the Sports & Entertainment Space The first baseball game using modern rules was played in Hoboken, NJ in 1846. The goal is still to hit the ball and score as many runs as possible against the other team. While there have been rule [...]
Braze Content Cards: The Power of Messaging Simplicity
Want an easy way to build and send a message out to your audience? Try using Braze Content Cards! Think of them as a pop-up banner, modal, modules, or inbox notification displayed to your audience. Braze’s Content Cards are a messaging channel that can be integrated into your app or [...]
A Comprehensive Guide to Multivariate Testing
Multivariate testing, often referred to as MVT, is a powerful statistical method used to simultaneously test multiple variations of an email or digital asset. Unlike A/B testing, which compares two versions of an email, MVT allows for the comparison of multiple variations, providing more granular insights into user behavior and [...]
The Future of Customer Data Platforms: A Roadmap for Success
The Current State of Customer Data Platforms The digital age has ushered in an era characterized by an unprecedented volume and velocity of data. Marketers are inundated with information from many sources, including websites, social media, mobile apps, and e-commerce and point-of-sales systems. Many marketers have turned to Customer Data [...]
