3M Hosts the January Twin Cities OMC User Group
The first Twin Cities OMC User Group of 2017 started off with a bang! Nearly 60 of the brightest marketing minds in the Twin Cities were hosted by the wonderful folks at 3M. The event kicked off with announcements and a review of the latest Oracle Eloqua release information. Matt [...]
Content Conquest: Winning the Content Marketing Battle with OCM
No matter your social media preference, blog of choice, or marketing resource, you cannot get away from the topic of content marketing. Content marketing may seem to be the buzz-phrase that never dies, but there is good reason. It is, quite literally, at the heart of everything we do. As [...]
Eloqua New Years Checklist: 8 To-Dos for 2017
It’s that time of year, out with the old, in with the new. Did you make resolutions for 2017? How about for your marketing automation platform? That’s an easy one you can stick to without dieting or hitting the gym! Here are eight to-dos to make sure you’re on the [...]
Inspired Marketing: MongoDB’s Meg Goetsch On All Things Oracle Eloqua
MongoDB has so much marketing automation insight, they stopped by Inspired Marketing again to share more inspiration! This time, Meg Goetsch, Director of Marketing Operations, walks us through a highlight reel of initiatives since her start six years ago as one of the original founders of the MongoDB marketing team. [...]
Inspired Marketing: Getty Images’ Jason Widup on Predictive Marketing
From creating stock photos to brokering celebrity baby first-glance photos, Getty Images' wide array of B2B and B2C solutions may surprise you. Senior Director of Demand Gen and Marketing Ops, Jason Widup, reflects back on the past couple years with the organization in this episode of Inspired Marketing. The dynamic [...]
LinkedIn Advertising: What B2B Marketers Need to Know
Happy 2017 modern marketers! While you have been busy putting away holiday decorations, popping champagne, and finally wrapping up your in-laws “visit”, we’ve been hard at work releasing some new apps and integrations for the Oracle Marketing Cloud. Now this may seem like it has nothing to do with a New [...]
Critical Considerations for a Custom Preference Center
Customers want to be in charge of their choices and there is no exception when it comes to how and what types of communications they want to receive from businesses they buy from. Generally, a simple email subscription center with a short list of options would suffice as it allows [...]
Conquering the Social Marketing Frontier with Oracle Social Relationship Management
It’s hard to believe that the first social media site was created just shy of 20 years ago. Six Degrees was created in 1997. It enabled users to upload a profile and make friends with other users. Sound familiar? As social media has evolved into what it is today, the [...]
5 (Not So Obvious) Reasons to Submit for a Markie Award
Since the dates for next year’s Modern Marketing Experience were announced, we’ve been waiting with angst for the 2017 Markie season to commence. And it’s finally here! Hooray! Oracle Marketing Cloud has opened up the application process for their Markie Awards, which honors outstanding achievements in marketing excellence. The deadline for [...]
10 Gifts Eloqua Marketers Can Give to Sales
We’re in the midst of the holiday season for many around the world. It’s a time for celebrating milestones from the past year, spending time family and friends, sending gratitude to those that have contributed positively to your life and, most importantly, PRESENTS!!! What? Presents a priority? Okay okay, maybe [...]
