Inspired Marketing: Fluke’s Mandy Allen on Measuring Marketing Impact
It takes guts to question legacy processes, tactics and mindsets that have become the norm in an organization. Mandy Allen, Senior Global Digital Marketing Manager at Fluke, not only asked questions, she rose to the challenge of understanding how Fluke's marketing efforts could be enormously improved. By blending data from [...]
6 Reasons Why Being an Advocate is so Awesome
I’m currently the Vice President of Services at Relationship One. But, I wasn’t always in an executive leadership role. Prior to coming to Relationship One, I was doing marketing ops and digital marketing for a fast growing tech company. Daily, I was using Oracle Eloqua to help fuel our company’s [...]
Relationship One and Influitive: Advocates for Life
Roughly 6 years ago I brought Eloqua into my previous company to begin catapulting our marketing efforts to the next level. I knew the product was better than the competition and I was confident we made the right choice for our needs. It wasn’t until post implementation that I began [...]
Inspired Marketing: Thomson Reuter’s Kyle Johnson On Consolidating Eloqua Instances
Thomson Reuters is the "The Answer Company", and Kyle Johnson, Marketing Automation Lead for their Legal division certainly has valuable answers around combining disparate and duplicate marketing automation and CRM systems to consolidate Eloqua instances. With years of Oracle Eloqua experience under his belt, he became a member of Thomson [...]
A Marketers Guide to DevTools: Part 2
Welcome back, marketers and code ninjas! Today, I’ll be sharing more features in Chrome’s DevTools, which will make debugging your code faster and less painful. If you need an introduction to developer tools or just want to brush up, check out Part One of this “Intro to Dev Tools “series [...]
Reporting in Oracle Eloqua: Current World, Future World, Out of this World
In today’s data-driven landscape, more and more marketing teams are refining their reporting efforts and making strides towards data domination! In fact, you’ve probably already gained vast marketing reporting knowledge while reading Melissa’s Insight into Gaining Insights: Reporting in Oracle Eloqua blog. Melissa did a great job describing the current [...]
Inspired Marketing: Brightcove’s Chris Bondus on Lead Nurturing
Brightcove is the global leader in online video. Chris Bondus, Senior Director of Demand Generation, shares Brightcove's testimony of leveraging the power of Eloqua automation for 24/7 lead nurturing campaigns that deliver buyers. Taking us down to the tactical level, Chris explains the demand gen's team process for developing, measuring [...]
Putting Automation to Work for Your Event Marketing
Whether it’s an online event, webinar, virtual trade show, in-person networking session, or old-fashioned booth and exhibit, event marketing continues to be an important piece of the marketing puzzle. Although events have changed significantly over the past decade, the importance of them has not. They are a proven way to [...]
Do You Have a Martech Stack or Just a Stack of Marketing Tech?
The other day I was doing some updates to my LinkedIn profile and had a bit of a revelation, I’ve been doing some form of digital marketing for over 10 years now! To give you some perspective on why that was so revelatory for me, let me drop some stats [...]
Email Deliverability at the Raleigh Oracle Marketing Cloud User Group
The Raleigh Oracle Marketing Cloud User Group held their quarterly meeting at the Hyatt House in Morrisville, NC. We had a lively group of attendees and enjoyed an in-depth session surrounding email deliverability and privacy issues. After a brief welcome and review of the latest Oracle Eloqua and App release [...]
