Making History at the Chicago Oracle Marketing Cloud User Group
Chicago’s first World Series title since 1908 didn’t keep these faithful Eloquans from the last Chicago area Oracle Marketing Cloud User Group event of the year. Actually, the November 3rd event was our largest gathering in its history. It was so great to see so many new faces, and as [...]
5 Pillars for Practicing Good Data Governance
But mom, everyone is doing it! Really, everyone? You know that uncomfortable feeling. When you think the world around is doing something that you’re not. Well, I’m here to tell you that despite all that’s out there about data governance not EVERYONE is following best practices and standards for their [...]
Inspired Marketing: Medtronic’s Matt Calnan on the Value of Unified Data
No marketer wants to air their dirty data laundry, but there’s freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of “bad data in, bad data out.” His team was up against multiple [...]
Tool Tip: Oracle Eloqua Custom Object Record Upload Wizard
A few blogs back in our Tool Tips series, I reviewed the basics of Oracle Eloqua Custom Objects. Today, I’ll be diving deeper into how you can leverage the Custom Object Upload Wizard to add additional data to your CDO. First, the What: There are a few ways to create [...]
A Marketer’s Guide to DevTools: Part 1
Broken code. We’ve all been there, right? It goes something like this: You open your landing page or email in a browser and it doesn’t look right. Maybe an image is mis-aligned, or your text is the wrong size or color. So you go back to Oracle Eloqua (or your [...]
Inspired Marketing: MongoDB’s Francesca Krihely on Advocacy Marketing
Senior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. In this episode of Inspired Marketing, Francesca shares how MongoDB uses an advocacy marketing strategy to ideate, create and distribute content. In 40 minutes, this advocate [...]
Tool Tip: Oracle Eloqua Program Canvas
As an Oracle Marketing Cloud Consultant, I have become all too familiar with Eloqua’s Program Builder over the past few years. Want to push your leads through a data standardization process? Use Program Builder. What if I want to create a custom lead scoring model? Hello Program Builder. And if [...]
Make the Most of Your Oracle Eloqua Resources
It’s 5 o’clock on Friday and you’ve run into an Oracle Eloqua issue. You need a quick answer, but you don’t know where to turn. How can you get a resolution in the quickest amount of time? It’s Tuesday afternoon, and you’re building a complex nurture campaign. You need to [...]
Inspired Marketing: Experian’s Shane Sponagle Goes Global With Oracle Eloqua
Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a global demand operations center. Even more impressive, he's done it with process and governance finesse. In episode 12 of Inspired Marketing, Shane shares how his team defined the Experian way of optimizing Oracle Eloqua, which has [...]
Roadmap Run-through at the Twin Cities Oracle Marketing Cloud User Group
Twin Cities-based Oracle Marketing Cloud power users held a Fall meeting at The Toro Company on September 27th. It was the largest event yet, with a diverse representation of companies and roles. This group has been growing strong for the past six years. We enjoy seeing “the regulars” every time [...]
