Chicago Oracle Marketing Cloud User Group – May 13, 2015
Another Chicago User Group is officially in the books. Thank you all for who attended, as this was by far our largest (and most active) audience to date. In addition to general announcements and updates, due to the gap between our quarterly events, we covered, in detail, Oracle Eloqua Release [...]
Leading the Charge with Lead Nurturing
“Batch and blast.” I still cringe whenever I hear someone say this phrase. Maybe it’s because it brings me back to my marketing intern days when “lick it and stick it” was the story of my life. More likely, however, it’s because the phrase implies such unrealized potential. So many [...]
Twin Cities Oracle Marketing Cloud User Group – April 28, 2015
It’s been a couple months since the Twin Cities Oracle Marketing Cloud user group has met. We took a brief hiatus with the custom conference, Modern Marketing Experience, being in March but we are back in action! The addition of a few folks we met at the Modern Marketing MashUp [...]
Data Highway 101: Navigating Eloqua Integration Terminology
As Oracle Eloqua users, our jobs require that we wear many hats, from html coders and database managers to email creators and strategic thinkers. Like everyone, I certainly have my favorite hats. I was talking with a client recently who said she just doesn’t like spending time in the integration [...]
The 101 on One to One Marketing
It’s no secret that today the customer is in control. With technology and tools like smartphones, a consumer can shop for a product in one store and simultaneously compare pricing on that same product online via their phone. If a customer is looking for a quick answer, they can Google [...]
Highlights of the Oracle Eloqua Release: Version 470
Growing up, I wanted to be a teacher or a veterinarian or a ‘lunch lady.’ To me, these careers sounded awesome, and the people that held these positions were my heroes. Never, ever, did I utter the words, “I want to be an Eloqua expert.” Maybe that’s because the platform [...]
Working It: Perspectives of a Booth Babe
I’m just coming off one of the largest events of the year for digital marketing/demand generation professionals: the Oracle Modern Marketing Experience. My primary role at the event was to staff our booth in the exhibit hall. I missed a lot of the fantastic content that was presented, but I [...]
Simple Steps to Creating Killer Emails: Embracing Preheader Text
As an email marketer, I’m constantly overanalyzing the emails I receive. I even have a dedicated folder in my inbox labeled “awesome emails” to save specific emails that stand out. This past summer at the Email Design Conference, Kevin Mandeville from Litmus asked what I found to be an interesting [...]
Boost Your Marketing Swag
Swag (noun): Used as an expression of cool, style or arrogance. Today, the slang word is used regularly both in conversation and online. Anyone who is anyone has swag. In fact, Justin Bieber even has a swagger coach that teaches him various “swaggerific” things to do. (source). As marketers, we can’t all [...]
Killer Content Distribution
The other day I had one of those “That’s so cool” moments that happen every now and then. I wrote a blog post on team leadership on LinkedIn that got picked up as one of the featured stories on Pulse. By the end of the day, over 3,000 people had [...]
