Information overload? Not with this group. Fresh off of Modern Marketing Experience (MME), the Chicago User Group met on May 19th to keep the momentum going. Didn’t get to attend MME? No worries, as this session focused on getting the full download with candid peer insight.
In addition to our recap, Zach Monroe, Director of Marketing Technology at Houghton Mifflin Harcourt, presented his breakout session on Custom Enterprise Lead Management: Score, Integrate Assign and Nurture, where he spoke on his experience, soup to nuts, from how they got started, challenges they came across and establishment of their lead management framework. Read more in the presentation deck below.
Lastly, the folks over at Vidyard came through, with Jeff Gadway presenting on how to introduce video as a key pipeline component to your marketing mix while incorporating related digital body behaviors into your marketing practices. “But we already have a video solution in play. We use YouTube.” Hey, that’s great, but does YouTube return analytics on who watched what and for how long? How about what was skipped and where folks dropped off? See how Vidyard can help provide this kind of insight to leverage across all areas of your funnel. FYI – presentation contains “10 Ways to Use Video Throughout the Funnel” – interested? See deck below.
We continue to grow, so much that we’re constantly looking to upgrade our meeting space to accommodate our size. This is a good problem to have, so if you’re not already on the list, register for our user group to receive invite communications in the future.
Mark your calendars, our next Chicago User Group is set to meet on July 28th, 2016 (we meet quarterly). We’ll be discussing Account Based Marketing. See you then!
Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture
Video as a Key Pipeline Component: Lead Generation, Qualification, and Conversion
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