How to Develop a High-Open Rate Subject Line
Intro: Why We Need Great Subject Lines Your Subject Line’s Deliverability Spam Filters: Subject Lines to Avoid Importance of Personalization Data-Driven Subject Line Keywords Use of Greed Factor To be ‘Free’ or not to be ‘Free’ Fear of Loss Emoji’s in subject lines Conclusion Intro: Why Great Subject Lines are [...]
Oracle Eloqua from a New User Perspective
Eloqua can be quite a beast when it’s your first time navigating the system. I started my Eloqua journey a year ago and wanted to share some of my experiences and tips with you. As a newbie I think this is helpful for other Eloqua beginners. Oracle provides several resources [...]
Boosting Gmail Deliverability: Tips From an Inbox Pro
My friends at BriteVerify invited me to tackle a pressing issue: Gmail’s focus on engagement is keeping too many marketing emails from the most popular inbox in America. Why Engagement Matters If Gmail’s algorithm thinks a marketing email won’t be engaging enough to a user, it won’t deliver that email [...]
Modern Customer Experience 2017: What Got Us Inspired
Well, the laundry has been washed, the jet-lag has worn off and my family is back to their normal routine….buuut the excitement of the Modern Customer Experience remains for me! Given our laser focus on the Oracle Marketing Cloud, this event is a really big deal for us. We spent [...]
Inspired Marketing: Polycom’s AJ Sedlak on Running Multiple Nurture Streams
We always love to share the stories of modern marketing powerhouses, especially when they are one of our outstanding clients. AJ Sedlak, the Senior Marketing Automation Manager for Polycom, sat down with us at Modern Customer Experience to talk about all things Oracle Eloqua Campaign Canvas. AJ and his team [...]
The Customer Journey, Orchestration and What B2C Marketers Need To Know
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Those were the first words out of the mouth of Steve Krause, Group Vice President of Product Management at Oracle [...]
What Are the 2 Types of Recommendation Engines?
Almost 75% “of online consumers get frustrated with websites when content appears that has nothing to do with their interests” (Janrain). Content might be king, but personalized content is the trusted court vizier (and is next in line to the throne). It’s no secret: People want to feel known and [...]
Introducing the Inspired Marketing Magazine
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than getting to share some of these stories of transformation and growth on our Inspired Marketing Podcast. So we asked ourselves, how else can we get these stories [...]
Lenovo Hosts Raleigh’s April OMC User Group
On April 13, 2017, the OMC User Group was hosted by the Lenovo Commercial Marketing team in their beautiful Customer Center. Nearly 20 of the smartest marketers in the Triangle gathered to share information and hear about the importance of video data to your marketing efforts. The event kicked off [...]
Inspired Marketing: Dun & Bradstreet’s Liz Gertz on Leveraging Your Own Solutions
It's rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a [...]
