Chicago Oracle Marketing Cloud Users Heard the Real Deal on Account-Based Marketing

Account-Based Marketing (ABM). It’s everywhere. Next to Pokemon Go, it’s generating some of the larger buzz within our industry. However, with this buzz comes the plethora of loose interpretations and vague insights from “experts” looking to get a jump on the hype. White papers, webinars, blog posts, it’s enough to make you want to drop a Cross Chop (yes, that’s a shameless Pokemon reference) to the brain.

So, what is it? Our friends Nick Essling and Kyle Gutke at Demandbase, and Nelson Bernabe at Accenture stopped by our July 28th User Group to answer this, and equally important, what it’s NOT. Aside from the download, we were treated to an active build within an Oracle Eloqua instance, strategic insights and considerations, and case studies. Both presentations can be found below.

Interested in upcoming user groups or know someone who may be? Join here!

Lastly, save the date! Our next (and final for 2016) Chicago User Group is set to meet on November 3rd. We’re already working on lining up an all-star cast of subject matter experts and industry topics, so keep an eye out in our Chicago Area Eloqua Users Topliners group for updates and details. See you then!