Mad Respect! The Markie Award Nominations are out.
I love this time of year. Not only are we seeing the ends of winter rapidly slip away (a big deal for us northerners), it’s also the time of year we get to celebrate the amazing work being done with the Oracle Marketing Cloud. On Friday, Oracle rolled out the [...]
Inspired Marketing: Avaya’s Mike McKinnon on Adopting a Common Language
Spoiler alert for Modern Marketing Experience 2017: Director of Global Marketing Operations at Avaya, Mike McKinnon, stops by to teach a few acronyms and a lot of lead management tips. Before you hear him speak at the conference, tune in and get the details on how Avaya went from a [...]
What the Cloud Connector Deprecation Means for You
As you may know, Oracle has rolled out a new application framework and is deprecating (retiring) the Cloud Connector framework. There's been some confusion about what this really means and if/how this impacts Relationship One's Cloud Connectors. OK, so what does this really mean? All Cloud Connectors used in a [...]
Chicago OMC User Group Maximizes their MarTech
The Oracle Eloqua Chicago User Group held it’s first event of the year at the Hyatt Regency Chicago, Thursday, February 23rd, 2017. The theme focused on Maximizing your MarTech stack and it surpassed expectations. Marne Reed, Chief Evangelist and Head of Strategic Alliances, from PFL showcased how one could introduce [...]
Five Keys to Managing Change
Whether you’re managing a modern marketing transformation, rolling out a new lead flow process, or simply re-painting your office, change comes with difficulty. No matter how great the vision, how fantastic the plan, or how awesome the paint, change is HARD. Any change you implement will be wrought with challenges. [...]
Inspired Marketing: Optum’s Alena Larson on the Best Lead Management Platform
You don't submit a Markie award unless you have a kick-butt marketing success story. Luckily, Alena Larson, Director of Demand Generation at Optum, has helped her team build one of the best lead management platforms out there. Throughout her 5 years at the company, Alena has seen the marketing team [...]
Five Tips to Get Started with Persona Marketing
Making a shift to persona-based marketing is a major undertaking: You’re transforming the way you approach your prospects! Although it will take a while to get accustomed to the new mind-set, the process doesn’t have to be mind-boggling. Follow these five tips to ensure the persona marketing method won’t drive [...]
Tool Tip: Oracle Eloqua Blind Form Creation
The blind form submit. Or, as I like to call it, the Swiss Army Knife in your digital marketing toolbox. Want to dynamically redirect a user to a specific landing page? Build a blind form submit link. Want to pass contact values to a CDO, an account, directly to your [...]
Put Your Events on Autopilot: How Savvy Marketers Drive Higher Results from Events
You may not realize it, but in-person events are going through a digital renaissance. That’s right -- while you were busy worrying about retargeting, SEO or adtech, events quietly crept into the digital marketing arena and are now becoming one of the most powerful and effective digital marketing tactics. Indeed, [...]
3 Key Highlights of Oracle Eloqua Release 485
If one thing is constant in email marketing, it’s change. Change in tactics, deliverability guidelines, design standards… and, of course, our marketing tools! The latest updates to the Oracle Eloqua platform came out over the past few weekends, with Release 485 reaching Pod 1 users just a few days ago. [...]
